'AHA' is an Indian subscription video-on-demand and over-the-top(OTT) streaming service which offers Telugu language content.

Briefly, the intention was to enhance the current platform in terms of user experience and interface. Without a need to perform research, I personally heard the comments saying that the existing design is filled with layouts & flows, which are formerly used with a substandard interface.

Hence, the approch:
With wireframes design and iteration,

• Focused on homepage structure, content modules, card hierarchy and language selection to view the content

• Introduced smart filters (genre + mood + duration-based + actor and director picks)

• Modular rows (continue watching, because you watched, mood-based picks)

• Decluttered screens with highlighting the film posters