Project details
Bigbasket Lite
'BigBasket' is an Indian online grocery delivery service. The company primarily delivers grocery goods found in convenience stores, home essentials and food supplies to its customers. BigBasket was founded in December 2011 and has its headquarters in Bangalore, India. This project is about redesigning the existing BigBasket mobile application to resolve the pain points of the users, who are experiencing issues in their daily usage. This is otherwise referred as violating the heuristic evaluation in design nomenclature. Therefore, the case study is primarily focused on clearing the concerning complaints by designing a lite version of BigBasket through a minimalistic approach.
Design Process
The redesign process is started with research & discovering user needs and behavior that helped in developing the user persona and scenario. Then sorted the content with an Information architecture that was phased into paper sketching, these sketches are later transformed into high-fidelity wireframes which led to the final visual design.
The research part of this project is entirely based on reviews of the application from the google play store and app store. Discovered that the application concerned thousands of users and many reported their pain points or frustrations which are displayed below.
'BigBasket' is an Indian online grocery delivery service. The company primarily delivers grocery goods found in convenience stores, home essentials and food supplies to its customers. BigBasket was founded in December 2011 and has its headquarters in Bangalore, India. This project is about redesigning the existing BigBasket mobile application to resolve the pain points of the users, who are experiencing issues in their daily usage. This is otherwise referred as violating the heuristic evaluation in design nomenclature. Therefore, the case study is primarily focused on clearing the concerning complaints by designing a lite version of BigBasket through a minimalistic approach.
Design Process
The redesign process is started with research & discovering user needs and behavior that helped in developing the user persona and scenario. Then sorted the content with an Information architecture that was phased into paper sketching, these sketches are later transformed into high-fidelity wireframes which led to the final visual design.
The research part of this project is entirely based on reviews of the application from the google play store and app store. Discovered that the application concerned thousands of users and many reported their pain points or frustrations which are displayed below.
'BigBasket' is an Indian online grocery delivery service. The company primarily delivers grocery goods found in convenience stores, home essentials and food supplies to its customers. BigBasket was founded in December 2011 and has its headquarters in Bangalore, India. This project is about redesigning the existing BigBasket mobile application to resolve the pain points of the users, who are experiencing issues in their daily usage. This is otherwise referred as violating the heuristic evaluation in design nomenclature. Therefore, the case study is primarily focused on clearing the concerning complaints by designing a lite version of BigBasket through a minimalistic approach.
Design Process
The redesign process is started with research & discovering user needs and behavior that helped in developing the user persona and scenario. Then sorted the content with an Information architecture that was phased into paper sketching, these sketches are later transformed into high-fidelity wireframes which led to the final visual design.
The research part of this project is entirely based on reviews of the application from the google play store and app store. Discovered that the application concerned thousands of users and many reported their pain points or frustrations which are displayed below.
I created few initial paper sketches to help me in grouping and arrange the ideas into actual features.
Style Guide
Montserrat was chosen for its modern, clean, and geometric aesthetic—ideal for digital interfaces. It ensures high readability, particularly in small sizes, and provides a professional yet friendly tone suitable for content-driven platforms.
The color palette is carefully selected to create a sense of trust, calmness, and actionability, while ensuring good contrast and accessibility:
Primary Colors
#396846 (Deep Green): Used for secondary background that adds contrast, represents growth, health, and balance—commonly used in wellness or nature-focused brands.
#E0EBE3 (Mint Green): A soothing background that adds a light, clean atmosphere without being stark white. Useful for reducing visual fatigue.
#E05252 (Red): Used for key UI elements like buttons, icons, or accents. Also strategically used for alerts, errors, or calls to action (CTAs). It draws attention without being overly aggressive, thanks to its slightly desaturated tone.Neutral Colors
#000000 & #333333: Provide text clarity and strong contrast against light backgrounds.
These colors together establish a clean, modern, and accessible visual language.
I created few initial paper sketches to help me in grouping and arrange the ideas into actual features.
Style Guide
Montserrat was chosen for its modern, clean, and geometric aesthetic—ideal for digital interfaces. It ensures high readability, particularly in small sizes, and provides a professional yet friendly tone suitable for content-driven platforms.
The color palette is carefully selected to create a sense of trust, calmness, and actionability, while ensuring good contrast and accessibility:
Primary Colors
#396846 (Deep Green): Used for secondary background that adds contrast, represents growth, health, and balance—commonly used in wellness or nature-focused brands.
#E0EBE3 (Mint Green): A soothing background that adds a light, clean atmosphere without being stark white. Useful for reducing visual fatigue.
#E05252 (Red): Used for key UI elements like buttons, icons, or accents. Also strategically used for alerts, errors, or calls to action (CTAs). It draws attention without being overly aggressive, thanks to its slightly desaturated tone.Neutral Colors
#000000 & #333333: Provide text clarity and strong contrast against light backgrounds.
These colors together establish a clean, modern, and accessible visual language.
I created few initial paper sketches to help me in grouping and arrange the ideas into actual features.
Style Guide
Montserrat was chosen for its modern, clean, and geometric aesthetic—ideal for digital interfaces. It ensures high readability, particularly in small sizes, and provides a professional yet friendly tone suitable for content-driven platforms.
The color palette is carefully selected to create a sense of trust, calmness, and actionability, while ensuring good contrast and accessibility:
Primary Colors
#396846 (Deep Green): Used for secondary background that adds contrast, represents growth, health, and balance—commonly used in wellness or nature-focused brands.
#E0EBE3 (Mint Green): A soothing background that adds a light, clean atmosphere without being stark white. Useful for reducing visual fatigue.
#E05252 (Red): Used for key UI elements like buttons, icons, or accents. Also strategically used for alerts, errors, or calls to action (CTAs). It draws attention without being overly aggressive, thanks to its slightly desaturated tone.Neutral Colors
#000000 & #333333: Provide text clarity and strong contrast against light backgrounds.
These colors together establish a clean, modern, and accessible visual language.
