Well,
The design was specifically requested to be in floral theme. Followed by a simple and clean layout.

I’ll brief on two things,

Our approach and style guide design

When it came to the visual elements—components, buttons, spacing, and alignment—the process was largely iterative. Every addition had to be intentional, even if it started as a small design experiment. Beyond just exploring options in design tools, what really helped was being decisive and aligning every detail with purpose.

For the color palette, we leaned into a soft, pastel theme to evoke elegance and warmth—fitting for the variety of events showcased, from weddings to corporate gatherings. In terms of typography, we limited ourselves to two fonts: a refined serif, chosen for its versatility and readability across headings and body text, and a script font used sparingly as a decorative touch to add personality.

One of the biggest challenges was striking the right balance between aesthetic appeal and information density—making sure the design stayed visually clean while still communicating all the services offered. We also had to manage content consistency across very different event types.

Key takeaway from this project was understanding how emotional storytelling—through curated visuals, testimonials, and tone—can significantly boost user engagement and trust.