Project details
Jeeplife Mobile Application Design
App Overview
Jeeplife is an automobile app, to deliver a one-stop solution for all customers. Considering multiple assets, the app is loaded with essential and exciting features that assist the customers in service, guide them in exploring trails, Jeep communities, Events, Clubs and Jeep Mopar Services.
My Role:
Research and UI refine
Research & Discover
The primary research of the app is entirely focused on gathering the issues encountered by the vehicle owners. One of key findings here is that the app should include all the necessary info such as vehicle documents, service-related alerts, and notifications, operating via phone.
Secondary research is all about the company's tag in the market which briefs that the app should have information about trails, jeep events because unlike other high-end car manufacturers jeep makes some unique vehicles that are specifically designed for off-road trails and adventure-style trips.
The project was streamlined as :
Defined two core personas: the solo off-roader (utility-focused) and the community-driven explorer (social + discovery-oriented).
Scenarios mapped around real use cases: planning trails, sharing trips, joining events, and browsing mods.
Information architecture grouped content by intent—Explore, Plan, Share, Profile—for intuitive flow.
Wireframes emphasized clarity and quick access to key actions like “Start a Trail” or “Join an Event.”
Visual design reflected Jeep’s rugged identity—bold type, earthy tones, and immersive imagery.
Visual hierarchy prioritized CTAs and content cards, with balanced spacing to maintain clarity and rhythm.
App Overview
Jeeplife is an automobile app, to deliver a one-stop solution for all customers. Considering multiple assets, the app is loaded with essential and exciting features that assist the customers in service, guide them in exploring trails, Jeep communities, Events, Clubs and Jeep Mopar Services.
My Role:
Research and UI refine
Research & Discover
The primary research of the app is entirely focused on gathering the issues encountered by the vehicle owners. One of key findings here is that the app should include all the necessary info such as vehicle documents, service-related alerts, and notifications, operating via phone.
Secondary research is all about the company's tag in the market which briefs that the app should have information about trails, jeep events because unlike other high-end car manufacturers jeep makes some unique vehicles that are specifically designed for off-road trails and adventure-style trips.
The project was streamlined as :
Defined two core personas: the solo off-roader (utility-focused) and the community-driven explorer (social + discovery-oriented).
Scenarios mapped around real use cases: planning trails, sharing trips, joining events, and browsing mods.
Information architecture grouped content by intent—Explore, Plan, Share, Profile—for intuitive flow.
Wireframes emphasized clarity and quick access to key actions like “Start a Trail” or “Join an Event.”
Visual design reflected Jeep’s rugged identity—bold type, earthy tones, and immersive imagery.
Visual hierarchy prioritized CTAs and content cards, with balanced spacing to maintain clarity and rhythm.
App Overview
Jeeplife is an automobile app, to deliver a one-stop solution for all customers. Considering multiple assets, the app is loaded with essential and exciting features that assist the customers in service, guide them in exploring trails, Jeep communities, Events, Clubs and Jeep Mopar Services.
My Role:
Research and UI refine
Research & Discover
The primary research of the app is entirely focused on gathering the issues encountered by the vehicle owners. One of key findings here is that the app should include all the necessary info such as vehicle documents, service-related alerts, and notifications, operating via phone.
Secondary research is all about the company's tag in the market which briefs that the app should have information about trails, jeep events because unlike other high-end car manufacturers jeep makes some unique vehicles that are specifically designed for off-road trails and adventure-style trips.
The project was streamlined as :
Defined two core personas: the solo off-roader (utility-focused) and the community-driven explorer (social + discovery-oriented).
Scenarios mapped around real use cases: planning trails, sharing trips, joining events, and browsing mods.
Information architecture grouped content by intent—Explore, Plan, Share, Profile—for intuitive flow.
Wireframes emphasized clarity and quick access to key actions like “Start a Trail” or “Join an Event.”
Visual design reflected Jeep’s rugged identity—bold type, earthy tones, and immersive imagery.
Visual hierarchy prioritized CTAs and content cards, with balanced spacing to maintain clarity and rhythm.
UX Thinking – Capturing the Spirit of JeepLife
Creating JeepLife meant more than designing an app—it was about channeling the freedom, adventure, and rugged personality that define the Jeep brand. My guiding ethos was to craft an experience that reflects this spirit, giving users a sense of excitement, authenticity, and community.
1. Adventure-Driven Interaction
Every tap and swipe is infused with purpose—whether browsing trail guides, connecting with fellow Jeep enthusiasts, or logging off-road trips. The UX flow mirrors the thrill of hitting the open road.
2. Consistency That Builds Trust
From iconography to button styling, interactions maintain a rugged, tactile feel—mirroring real-world controls like knobs and switches. This consistency fosters a sense of reliability and brand alignment.
3. Empowerment Through Content
Providing vibrant visual storytelling—photos, route maps, and user testimonials—allows users to not just consume content, but to envision themselves on the journey. The interface empowers users to share their own stories too.
4. Clean, Confident Aesthetics
The visual language balances bold typography and deep, earthy tones with ample white space. This keeps the interface strong and rugged, yet clean and navigable—so nothing stands between the user and their adventure.
Testing
Usability testing helped us learn the application's experience, potential iterations and future scope, but it was primarily meant to observe users using it. 85% of 50 candidates experienced:
Easy to notice.
Pleasing Interface.
Excellent concept and execution.
UX Thinking – Capturing the Spirit of JeepLife
Creating JeepLife meant more than designing an app—it was about channeling the freedom, adventure, and rugged personality that define the Jeep brand. My guiding ethos was to craft an experience that reflects this spirit, giving users a sense of excitement, authenticity, and community.
1. Adventure-Driven Interaction
Every tap and swipe is infused with purpose—whether browsing trail guides, connecting with fellow Jeep enthusiasts, or logging off-road trips. The UX flow mirrors the thrill of hitting the open road.
2. Consistency That Builds Trust
From iconography to button styling, interactions maintain a rugged, tactile feel—mirroring real-world controls like knobs and switches. This consistency fosters a sense of reliability and brand alignment.
3. Empowerment Through Content
Providing vibrant visual storytelling—photos, route maps, and user testimonials—allows users to not just consume content, but to envision themselves on the journey. The interface empowers users to share their own stories too.
4. Clean, Confident Aesthetics
The visual language balances bold typography and deep, earthy tones with ample white space. This keeps the interface strong and rugged, yet clean and navigable—so nothing stands between the user and their adventure.
Testing
Usability testing helped us learn the application's experience, potential iterations and future scope, but it was primarily meant to observe users using it. 85% of 50 candidates experienced:
Easy to notice.
Pleasing Interface.
Excellent concept and execution.
UX Thinking – Capturing the Spirit of JeepLife
Creating JeepLife meant more than designing an app—it was about channeling the freedom, adventure, and rugged personality that define the Jeep brand. My guiding ethos was to craft an experience that reflects this spirit, giving users a sense of excitement, authenticity, and community.
1. Adventure-Driven Interaction
Every tap and swipe is infused with purpose—whether browsing trail guides, connecting with fellow Jeep enthusiasts, or logging off-road trips. The UX flow mirrors the thrill of hitting the open road.
2. Consistency That Builds Trust
From iconography to button styling, interactions maintain a rugged, tactile feel—mirroring real-world controls like knobs and switches. This consistency fosters a sense of reliability and brand alignment.
3. Empowerment Through Content
Providing vibrant visual storytelling—photos, route maps, and user testimonials—allows users to not just consume content, but to envision themselves on the journey. The interface empowers users to share their own stories too.
4. Clean, Confident Aesthetics
The visual language balances bold typography and deep, earthy tones with ample white space. This keeps the interface strong and rugged, yet clean and navigable—so nothing stands between the user and their adventure.
Testing
Usability testing helped us learn the application's experience, potential iterations and future scope, but it was primarily meant to observe users using it. 85% of 50 candidates experienced:
Easy to notice.
Pleasing Interface.
Excellent concept and execution.
